POS displays are well-suited to showcasing current promotions, and deals of wide range of products placing display stands in shops, store, supermarket, can increase sales. The displays capture the attention of impulsive buyers. the majority of the information our brains process 83% comes in through our sense of sight. we are overwhelmingly visual when digesting information in comparison to our other senses. you can influence the customers decisions through various attractive displays, the reason why these POP displays and the impulse purchases they generate are so effective, is that according to research almost 66% of all decisions to buy. Something are made while people are shopping in a store and guess, what almost 53% of those decisions are classified as impulse buying. Here is an obvious case to catch your attention a major chips and crisps manufacturer. aka salty sold 75 percent of their chips on promotion, when they ran a display in-store sales increased by 200 to 300 percent. so salty paid top dollar for key display and since store to get the most shopper impact on promotion.
